Quri app lets you make money while you shop

You go to the supermarket for milk, eggs and the usual supply of grocery items. But during this particular visit you have a separate purpose: to make sure that jars of baby food or barbecue sauce are stocked, priced properly and where they should be on aisle shelves.

A San Francisco start-up called Quri wants to help consumers "monetize everyday experiences," in the words of co-CEO John Mecklenburg. At the All Things Digital conference, Quri unveiled EasyShift, a free iPhone app and cloud-based analytics application that helps deliver real-time retail intelligence for brands while earning shoppers a few bucks.

When you sign up or log in through Facebook, you see pins on a map, each representing what Quri refers to as "shifts." For a sum of money, typically $3 to $8 and paid to your PayPal account, you are asked to visit a retailer, and complete one of these shifts.

For example, when I opened the app on my phone south of Los Angeles — EasyShift knows your location — I could go to a nearby Vons to "check promotional pricing for baby food products and check the price and availability of several varieties of Plug Organics Baby Founds Pouches." You're told where in the store you should be able to find the products and given the parameters of the assignment. To complete this particular shift I'd have to take a photo of the address of the store's front entrance (to prove I was there, I suppose), take two more photos of the baby food section, and answer 13 questions (e.g., "How many pouches of Cherry, Sweet Corn & Greek Yogurt are available for purchase on the shelf?"). The first person to click "reserve" gets to take on the task. In this case, I'd have three days to complete the shift and if I did it properly I'd make $5. Most shifts take only a few minutes to complete.

A separate shift at a local Rite Aid requires a user to "provide information on any TWO products that are out of stock in TWO unique sections of the store." This job paid $1 and requires a user to take three photos and answer four questions.

All this is done for now without the retailer's knowledge: Quri is paid by participating brands such as Nestle Dreyer's. Mecklenburg says Quri is working with about a dozen brands at the moment. Quri is deploying EasyShift nationwide.

In a release, Quri co-founder Justin Behar says, "Brands invest hundreds of billions of dollars every year to promote their products in stores, and they need a scalable solution to measure and optimize that investment. We can check the status of products and promotions in thousands of stores within hours, providing brands and retailers with real-time, actionable data and photos, which enables them to greatly improve their in-store execution and the shopper experience."

I doubt the pay alone will be enough to motivate folks to complete EasyShift missions. But if you're there anyway —you do need that milk — and the shift isn't too complicated, I can see a number of shoppers willing to give it a try.

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